Post by Leonie

These were concepts I came up with that attempted to include the elements we had discussed as a group. The spoon illustration came from trying to incorporate the ingredients, while also making a feature of the brand's symbol.

I wasn't happy with the window shape on these - it was a challenge to come up with a shape that would compliment the overall design. The top two are stronger in style; the third, didn't work so well.

Discussion amongst our team suggested that the top concept was strongest but needed to make more of a feature of the colour to stand out on the shelf. There were also thoughts that perhaps the intricacy of the illustration didn't fit the rest of the style, as well as the possible conflict with the hand drawn spoon on the logo. We spoke about the possibility of instead putting the window inside the bowl of the spoon.

After that, I experimented with some of the potential changes discussed.


I also experimented with a different shape window alongside the illustration. I think it looks better than the lozenge shape on the earlier concepts.