A conference call has been arranged with Annie, one of the Directors of Spoon Cereals, for Friday at 10am.  The questions we plan to ask are:

1. What are Spoon Cereal's brand values?
2. Who do you see as your target market?
3. Is there another group of customers you hope to target in the future?
4. Who are your main competitors?
5. What led you to choose your current branding and packaging style?
6. What is the benefit of running your pop-up stores?
7. In what areas do you hope to expand into in the future? Hot cereals, breakfast bars?
8. Have you got any other ideas in the pipeline? New flavours?
9. What else can you tell us that might help us with our project?