Post by Sandra

During the last lesson before the Easter holidays we reviewed our design concepts so far and made firm decisions about the continued direction, and allocated the work to team members.

Clare felt that brown card could look a bit dull, but agreed to keep with the brown card packaging as long as we used the lightest one available. Patterns were discussed and we decided to use Leonie's "knitted" pattern, and two of Claire's designs.

We selected the design for the front of the box, and discussed how this would translate to the sides and back.

We decided that the body copy font would be Futura (or similar) and the typeface used for the slogan "made with pure maple syrup" (Swistbink) would be scrapped as, although we all liked it, a less stylised typeface was needed for body copy and two decorative fonts were already being used on the front of the pack.

Actions for Easter, in preparation to show Flourish on Wednesday 13 April are:

Add to/refine branding board - Sandra
Box backs design - Claire
Website home page and product page concepts - Leonie and Sandra