Post by Sandra

Following our meeting with Flourish and the feedback we received, we have decided to develop further concepts based on these criteria:

Brown card packaging
Small cut out on box
Patterns in black and white (and possibly one colour)
Small scale geometric pattern
Pattern in small area on front, extended around sides/back
Illustration (Leonie)

Colour palette:
Cinnamon & Pecan - red/organge
Apple & Peanut - green
Muesli & Granola - yellow

Leonie is going to refine the Spoon logo she developed, and work on some illustration ideas. Clare and Sandra (and Leonie if time allows) will concept the ideas discussed above.


These concepts will be shared with each other, together with some suggested typefaces on 23/03/16.


Next meeting with Flourish - 13/04/16

We need to have the following completed to discuss at our next meeting:

Branding completed (logo, typefaces, colour palette, supplementary illustrations, patterns)
Mockups of each flavour variant
Web mockups