Customer profile

Post by Sandra

I created a spider diagram illustrating who Spoon's customers are likely to be. I used YouGov Profiles Lite. As customer information for Spoon Cereals was not available, as the brand is so small, I reviewed the profiles on customers who purchased muesli, and those who shopped at Ocado and Whole Foods Market. I cross-checked this information with products I could imagine these people  buying and picked out the commonalities.