Spoon Cereals

Post by Sandra


Flourish presented our branding brief to the teams today at Uni. Our team was assigned Spoon Cereals. Although we were initially a little disappointed, as at first glance Spoon appear to have appealing branding, after doing some quick initial research we were filled with ideas.

Spoon produce granola flavoured with Maple syrup, in two (or possibly 4) varieties. Their slogan is "No small talk before breakfast". They appeared on Dragon's Den in 2014 and are supported by Deborah Meaden.

We brainstormed some initial tasks and allocated them as follows:

1. Draft email to introduce ourselves to Spoon and seek a meeting with them - Sandra. This will be followed up a week later by phone - Clare
2. Buy Spoon Cereals products - Clare
3. Research who buys cereals similar to Spoon's product range - Sandra
4. Research cereal packaging - Clare
5. Visit London stockists to see how the product is marketed and what competition looks like on the shelves - Harvey Nics, Wholefoods, Harrods (Sainsbury and Ocado are national retailers) - Clare & Sandra
6. Research cereals websites - Leonie
7. Create a Pinterest board and invite others - Sandra
8. Create a googledrive account for file sharing - Clare

Other tasks not discussed:
9. Research Spoon Cereals
10. Mindmap a few initial ideas for spoon and cereals - All

Everyone will subscribe to Spoons Instagram, Twitter and blog and sign up for their monthly newsletter.