Actions
Post by Sandra

We reviewed and discussued our work so far and decided on the next action points.

Complete research of target market and customer profile, highlight ones for inclusion in SWOT analysis (bullet points) - Sandra

Complete research on competition - Leonie

Research boxes that have other uses that could be adapted for Spoon packaging - Clare

Create rough designs for Spoon logo - Leonie

Initial designs
We decided that each of us will work on some initial design thoughts based around the research done so far:

Photography of ingredients and Annie and Jonny with hand drawn type - Sandra
Pattern based design - Clare

Brand values
Spoon's brand values, we decided are:
NATURAL
CURRENT
ENERGETIC