Easter actions

Post by Sandra

During the last lesson before the Easter holidays we reviewed our design concepts so far and made firm decisions about the continued direction, and allocated the work to team members.

Clare felt that brown card could look a bit dull, but agreed to keep with the brown card packaging as long as we used the lightest one available. Patterns were discussed and we decided to use Leonie's "knitted" pattern, and two of Claire's designs.

We selected the design for the front of the box, and discussed how this would translate to the sides and back.

We decided that the body copy font would be Futura (or similar) and the typeface used for the slogan "made with pure maple syrup" (Swistbink) would be scrapped as, although we all liked it, a less stylised typeface was needed for body copy and two decorative fonts were already being used on the front of the pack.

Actions for Easter, in preparation to show Flourish on Wednesday 13 April are:

Add to/refine branding board - Sandra
Box backs design - Claire
Website home page and product page concepts - Leonie and Sandra
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Branding board

Post by Sandra

I made a start on the branding board which will contain all the elements of our brand. We will not produce as brand guide as Flourish said this was not required. 

The initial draft is below, which will be refined and updated as we make final decisions on patterns, packaging etc, and we also need to decide on a body copy typeface.
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Further Pattern Design

Further Pattern Design

Post by Clare

Following our last group meeting I agreed to work on some black and white pattern variations. These are the patterns I came up with.

Quick mock ups on brown paper








I also tried some of the patterns on a white background
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Packaging Variations

Packaging Variations



Post by Clare

Following from our discussion I had a play around with Leonie's design to see whether there might be other layout options.

This version has s slightly wider green strip and the spoon right aligned with text over the neon colour.



 This version has a patterned panel on either side.


I also considered the possibility of the design being printed on white card rather than brown card.
This creates a different tone for the product.



One of the comments that Sandra made was that the product needs to stand out on the shelf.
This got me thinking about whether a bolder coloured pattern might be a better option.
I tried combining Leonie's design with Sandra's pattern.
This was the result.
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Pattern & Illustration Concepts

Post by Leonie

These were concepts I came up with that attempted to include the elements we had discussed as a group. The spoon illustration came from trying to incorporate the ingredients, while also making a feature of the brand's symbol.





I wasn't happy with the window shape on these - it was a challenge to come up with a shape that would compliment the overall design. The top two are stronger in style; the third, didn't work so well.

Discussion amongst our team suggested that the top concept was strongest but needed to make more of a feature of the colour to stand out on the shelf. There were also thoughts that perhaps the intricacy of the illustration didn't fit the rest of the style, as well as the possible conflict with the hand drawn spoon on the logo. We spoke about the possibility of instead putting the window inside the bowl of the spoon.

After that, I experimented with some of the potential changes discussed.


I also experimented with a different shape window alongside the illustration. I think it looks better than the lozenge shape on the earlier concepts.


Below is a quick mockup to show what the feel of the back and other side of the box could be. Having the illustration on the back is a possibility if not used in full on the front. It would perhaps compliment the information and list of ingredients.


This is a possible design for the cinnamon and pecan variant. The plan would be to do a different pattern as well as colour.
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Final Logo

Post by Leonie

From my initial sketches, we chose this as our final logo. We felt it would give the product the strongest brand identity. I refined the letterforms in illustrator but kept the hand drawn feel to the spoon.
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Packaging ideas

Post by Clare

Maple Leaf Idea

I was able to get my hands on some dried maple leaves and wondered if they could be useful for our project. One of the USPs of Spoon cereal is that it is made with pure maple syrup. I decided to scan the leaves into my computer to see whether they could be used in our design. These are my experiments.


Scanned Maple Leaves

Patterns created using Maple leaves




I wasn't particularly happy with my leaf patterns.

I decided that my leaves might look better as individual leaves on the front of the packaging.



Over all I don't feel that the concept works very well although it was good to try.


Pattern idea developed


In my previous packaging design ideas I used very small patterns.
I wondered whether it would work to scale up the patterns to very large on the front of the box and keep it small on the side panels. I also felt that it might work better to create patterns with fewer colours. These were my experiments.



Inspiration

In the course of looking on Pinterest for inspiration I found this packaging design which combined brown paper and monochrome patterns. We discussed it in the team and felt that it could be a direction to take.
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