Homepage concept
Post by Clare
I put together this home page design this morning.
Post by Clare
I put together this home page design this morning.
Post by Clare
I put together this home page design this morning.
Post by Sandra
I came up with three variations of concepts for the desktop and mobile website homepage. Concept 3 is my preferred design.
I came up with three variations of concepts for the desktop and mobile website homepage. Concept 3 is my preferred design.
Post by Sandra
During the last lesson before the Easter holidays we reviewed our design concepts so far and made firm decisions about the continued direction, and allocated the work to team members.
Clare felt that brown card could look a bit dull, but agreed to keep with the brown card packaging as long as we used the lightest one available. Patterns were discussed and we decided to use Leonie's "knitted" pattern, and two of Claire's designs.
We selected the design for the front of the box, and discussed how this would translate to the sides and back.
We decided that the body copy font would be Futura (or similar) and the typeface used for the slogan "made with pure maple syrup" (Swistbink) would be scrapped as, although we all liked it, a less stylised typeface was needed for body copy and two decorative fonts were already being used on the front of the pack.
Actions for Easter, in preparation to show Flourish on Wednesday 13 April are:
Add to/refine branding board - Sandra
Box backs design - Claire
Website home page and product page concepts - Leonie and Sandra
During the last lesson before the Easter holidays we reviewed our design concepts so far and made firm decisions about the continued direction, and allocated the work to team members.
Clare felt that brown card could look a bit dull, but agreed to keep with the brown card packaging as long as we used the lightest one available. Patterns were discussed and we decided to use Leonie's "knitted" pattern, and two of Claire's designs.
We selected the design for the front of the box, and discussed how this would translate to the sides and back.
We decided that the body copy font would be Futura (or similar) and the typeface used for the slogan "made with pure maple syrup" (Swistbink) would be scrapped as, although we all liked it, a less stylised typeface was needed for body copy and two decorative fonts were already being used on the front of the pack.
Actions for Easter, in preparation to show Flourish on Wednesday 13 April are:
Add to/refine branding board - Sandra
Box backs design - Claire
Website home page and product page concepts - Leonie and Sandra
Post by Sandra
I made a start on the branding board which will contain all the elements of our brand. We will not produce as brand guide as Flourish said this was not required.
The initial draft is below, which will be refined and updated as we make final decisions on patterns, packaging etc, and we also need to decide on a body copy typeface.
Packaging Variations
Post by Clare
Following from our discussion I had a play around with Leonie's design to see whether there might be other layout options.
This version has s slightly wider green strip and the spoon right aligned with text over the neon colour.
This version has a patterned panel on either side.
I also considered the possibility of the design being printed on white card rather than brown card.
This creates a different tone for the product.
One of the comments that Sandra made was that the product needs to stand out on the shelf.
This got me thinking about whether a bolder coloured pattern might be a better option.
I tried combining Leonie's design with Sandra's pattern.
This was the result.
