Packaging Variations
Post by Clare
Following from our discussion I had a play around with Leonie's design to see whether there might be other layout options.
This version has s slightly wider green strip and the spoon right aligned with text over the neon colour.
This version has a patterned panel on either side.
I also considered the possibility of the design being printed on white card rather than brown card.
This creates a different tone for the product.
One of the comments that Sandra made was that the product needs to stand out on the shelf.
This got me thinking about whether a bolder coloured pattern might be a better option.
I tried combining Leonie's design with Sandra's pattern.
This was the result.
Post by Leonie
These were concepts I came up with that attempted to include the elements we had discussed as a group. The spoon illustration came from trying to incorporate the ingredients, while also making a feature of the brand's symbol.
I wasn't happy with the window shape on these - it was a challenge to come up with a shape that would compliment the overall design. The top two are stronger in style; the third, didn't work so well.
Discussion amongst our team suggested that the top concept was strongest but needed to make more of a feature of the colour to stand out on the shelf. There were also thoughts that perhaps the intricacy of the illustration didn't fit the rest of the style, as well as the possible conflict with the hand drawn spoon on the logo. We spoke about the possibility of instead putting the window inside the bowl of the spoon.
After that, I experimented with some of the potential changes discussed.
I also experimented with a different shape window alongside the illustration. I think it looks better than the lozenge shape on the earlier concepts.
These were concepts I came up with that attempted to include the elements we had discussed as a group. The spoon illustration came from trying to incorporate the ingredients, while also making a feature of the brand's symbol.
I wasn't happy with the window shape on these - it was a challenge to come up with a shape that would compliment the overall design. The top two are stronger in style; the third, didn't work so well.
Discussion amongst our team suggested that the top concept was strongest but needed to make more of a feature of the colour to stand out on the shelf. There were also thoughts that perhaps the intricacy of the illustration didn't fit the rest of the style, as well as the possible conflict with the hand drawn spoon on the logo. We spoke about the possibility of instead putting the window inside the bowl of the spoon.
After that, I experimented with some of the potential changes discussed.
I also experimented with a different shape window alongside the illustration. I think it looks better than the lozenge shape on the earlier concepts.
Below is a quick mockup to show what the feel of the back and other side of the box could be. Having the illustration on the back is a possibility if not used in full on the front. It would perhaps compliment the information and list of ingredients.
This is a possible design for the cinnamon and pecan variant. The plan would be to do a different pattern as well as colour.
Post by Leonie
From my initial sketches, we chose this as our final logo. We felt it would give the product the strongest brand identity. I refined the letterforms in illustrator but kept the hand drawn feel to the spoon.
From my initial sketches, we chose this as our final logo. We felt it would give the product the strongest brand identity. I refined the letterforms in illustrator but kept the hand drawn feel to the spoon.
Post by Clare
Maple Leaf Idea
I was able to get my hands on some dried maple leaves and wondered if they could be useful for our project. One of the USPs of Spoon cereal is that it is made with pure maple syrup. I decided to scan the leaves into my computer to see whether they could be used in our design. These are my experiments.
Scanned Maple Leaves
Patterns created using Maple leaves
I wasn't particularly happy with my leaf patterns.
I decided that my leaves might look better as individual leaves on the front of the packaging.
Over all I don't feel that the concept works very well although it was good to try.
Pattern idea developed
In my previous packaging design ideas I used very small patterns.
I wondered whether it would work to scale up the patterns to very large on the front of the box and keep it small on the side panels. I also felt that it might work better to create patterns with fewer colours. These were my experiments.
I wondered whether it would work to scale up the patterns to very large on the front of the box and keep it small on the side panels. I also felt that it might work better to create patterns with fewer colours. These were my experiments.
Inspiration
In the course of looking on Pinterest for inspiration I found this packaging design which combined brown paper and monochrome patterns. We discussed it in the team and felt that it could be a direction to take.
Post by Sandra
We reviewed the work produced so far, and discussed the points raised at the meeting with Flourish. We decided that the team will progress the following actions by next Wednesday:
Leonie - finish the logo and upload to Google Drive
Leonie - produce a concept of illustration design
Sandra - design retro-influenced patterns (one colour plus black and white) and box mock ups
Clare - design retro-influenced patterns (one colour plus black and white) and box mock ups
On Wednesday the team will decide which of the design routes to go down and finalise the branding. Over Easter we will create draft final packaging designs and website mockup.
We reviewed the work produced so far, and discussed the points raised at the meeting with Flourish. We decided that the team will progress the following actions by next Wednesday:
Leonie - finish the logo and upload to Google Drive
Leonie - produce a concept of illustration design
Sandra - design retro-influenced patterns (one colour plus black and white) and box mock ups
Clare - design retro-influenced patterns (one colour plus black and white) and box mock ups
On Wednesday the team will decide which of the design routes to go down and finalise the branding. Over Easter we will create draft final packaging designs and website mockup.
Additional concepts created by Sandra:
